How to Read a Genesis Window Sticker: MSRP, Destination, and Packages

The window sticker is the first piece of design on the car that isn't the car. It's dense, specific, and — once you know how to read it — refreshingly honest. A few minutes with it tells you most of what you need to know before you ever ask a question.

Here is how to read one on the showroom floor at Genesis of Norman, from top to bottom.

The sticker in the driver's side rear window is called a Monroney, after the Oklahoma senator who, in 1958, required it on every new car sold in the United States. There is a quiet pleasure in the fact that the standard disclosure every American buyer relies on carries an Oklahoma name. The Monroney exists so you can compare one car to another on the same terms: price, equipment, origin, fuel economy. Every number on it is federally regulated. None of it is marketing.

The Manufacturer's Suggested Retail Price is the figure the manufacturer suggests for the base vehicle as configured — the trim, the drivetrain, the standard equipment that comes with that trim. On a G80, for example, the MSRP line reflects the trim level and its standard content: the seating surfaces, the audio system, the driver assistance suite that ships with that trim by default. It does not include options you've added, and it does not include the destination charge.

Read MSRP as the starting composition. Everything below it on the sticker is what has been added to that composition.

Below MSRP, you'll see a long list of what's included at no additional cost. On a Genesis, this list runs longer than most readers expect. Nappa leather on certain trims, the 12.3-inch cluster, wireless charging, the Lexicon audio system on higher trims, heated and ventilated seating, the full suite of forward collision and lane assistance — much of what other brands bundle into optional packages ships standard here. It rewards a second read.

The next block lists optional packages and standalone options, each with its own price. Genesis keeps the option sheet short on purpose. Rather than a dozen à la carte choices, you'll typically see one or two curated packages per trim — the Advanced Package, the Prestige Package, a single color or wheel upgrade. Each line item shows the retail price of that package as installed from the factory.

A few things to notice as you read this section:

• Package contents are listed in full. If a package includes a head-up display, three-zone climate, and a surround-view monitor, each is spelled out. You are not guessing what you're paying for.
• Matte paint and certain interior treatments are standalone options, priced separately from packages. On the GV80 and G90, the finish choices alone are worth sitting with.
• Dealer-installed accessories — all-weather mats, cargo organizers, wheel locks — are listed on a separate addendum, not the Monroney itself. Ask to see that sheet alongside the window sticker so you have a complete picture.

The destination and handling charge is a single line, set by the manufacturer, that covers transportation of the vehicle from the port or assembly plant to the dealership. It is the same figure whether the car is delivered to Norman or to Newport Beach. It is not negotiable, and it is not a dealer fee — it is a manufacturer charge disclosed on the federal sticker. Current destination charges for Genesis models are published at genesis.com and reflected on every window sticker in our showroom.

Read it, note it, and move on. It is one of the few numbers on the page that will not change.

Near the bottom, the sticker totals MSRP plus options plus destination. This is the vehicle price the federal label discloses. What it does not include — and what you'll want to ask about separately — are state and local items that vary by buyer: Oklahoma title and registration, documentary fees, and any extended protection products you choose to add. Those appear on the purchase agreement, not the Monroney.

If you're financing, the finance team will walk through those line by line before anything is signed. Nothing is bundled or hidden; the math is shown.

Two sections of the Monroney reward attention and usually don't get it.

Required by the American Automobile Labeling Act, this block shows the percentage of U.S./Canadian parts content, the country of final assembly, and the country of origin for the engine and transmission. Genesis vehicles are assembled in Ulsan, South Korea. The sticker says so plainly.

The EPA label shows city, highway, and combined estimates, annual fuel cost based on standardized assumptions, and a greenhouse gas rating. For the Electrified GV70 and other battery-electric Genesis models, this panel shows MPGe and estimated range instead. The underlying test methodology is published at fueleconomy.gov if you want to understand how the numbers are produced.

Read the sticker before you drive the car. Then read it again after. The first read tells you what you're buying. The second tells you what the engineers decided was worth including without asking — and that list, on a Genesis, is longer than the options list. The detail rewards a second look.

When you're ready, our current inventory is online, each vehicle with its window sticker attached.

We invite you to a private, unhurried visit at Genesis of Norman — we'll pull the window sticker for the model you're considering and walk through it with you, line by line, before any discussion of a drive.